‘Juan Time’ campaign aims to redefine ‘Filipino time’

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By Anna Valmero

TAGUIG CITY, METRO MANILA—“Filipino time” was coined to describe the Filipinos’ penchant for tardiness or arriving late in appointments some 15 to 30 minutes later than the set time. It has become a notorious habit that it affects work productivity.

To help shift this mindset and re-instill the value of being on time, the Department of Science and Technology (DoST), through the Science and Technology Information Institute,  launched the “Juan Time” campaign that promotes time-consciousness among Filipinos.

To do this, Filipinos are urged to use of and sync their clocks to the Philippine Standard Time (PST), hence the wordplay on the word “Juan Time.”

“PST is the country’s official time. Juan Time reminds Filipinos that keeping to the PST avoids the difficulties of having confusing, unsynchronized time,” said DOST secretary Mario Montejo.

Montejo hoped that through the campaign, more Filipinos will attend their appointments ‘on time’ and no longer late.

By virtue of Section 6 of Batas Pambansa Blg. 8, the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA) became the country’s official timekeeper since 1978.

The PST is available online at the DOST-PAGASA website (http://www.pagasa.dost.gov.ph).

The PST is set via DOST-PAGASA’s timing system that consists of rubidium atomic clock, global positioning system receiver, time interval counter, distribution amplifier, and a computer.

The system automatically calculates its time difference with every satellite within its antenna’s field of view.

On September 30, DoST will launch the Juan Time campaign at the SM Mall of Asia Music Hall.

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