Entrepreneur creates more comfortable, lighter baby shoes from felt fabric



By KC Santos

QUEZON CITY, METRO MANILA – Beverly Abad’s footwear creations for babies are earning raves from urban moms for the affordability and the unique materials used in making the shoes.

Felt fabric is a non-woven cloth commonly used in the automotive industry, on musical instruments, and home construction.

Beverly, owner of Stitchesss Handmade Baby Slippers, found a way to create more comfortable and lighter baby shoes out of felt fabric. She crafts footwear for children 0 to 3 years old using felt fabric as her primary material.

The way she applies her designs make her creation look as if the materials used were not sourced from Divisoria and Cubao.

“I always ensure that everything must pass my standards especially since my products are handmade and more importantly because babies wear it,” Beverly says, adding she is very meticulous on detail and the seamless stitch work of her felt shoes.

Beverly started Stitchesss Handmade Baby Slippers in 2010. It wasn’t hard for her to start the business because she is passionate about arts and crafts. Beverly eventually had to quit her corporate job to pursue a master’s degree and to run her footwear business.

Having no background in design, she at first found it hard to design a standard pattern for the feet of Filipino children. It took her three months to finally perfect a standardized pattern based on the age, length and weight of babies’ feet.

Over the past year, Beverly eventually learned how to craft simple to more elaborate designs. Inspired with what she sees around her, she started making personalized and customized felt shoes.

“I just make sure that my design or identity is not lost in the process of fulfilling what my clients want. I do that by tweaking and exceeding what they’ve already set for me to do,” she says.

Her felt fabric shoes and slippers can be used as breathy baptismal booties or just comfy everyday casual footwear. These are all made with non-slip soles to ensure babies’ safety.

At the moment, Beverly accepts orders and markets her shoes online. She also participates in bazaars where she sells her felt creations for only P150 for the simple designs and P250 for customized ones.

Beverly says she is not out to compete with established brands but she does want to make a mark on people. “I really put extra effort and workmanship on my products. These really give my products that added value,” Beverly says.

Beverly says she considers the idea of expanding her felt footwear creations to other markets because there is demand.

“It’s only been a year. If I give in to the demands of abrupt expansion then I’ll be missing out on more things that I would possibly learn in developing my product even further. I realized that it pays to be innovative but that I should remain patient as I pursue my passion,” she says.

(Photos courtesy of Beverly Abad)

Get more information about Stitchesss Handmade Baby Slippers.

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