By KC Santos
With a meager P2,500 on hand, the young entrepreneur started a clothing line he called Spread the Virus (STV) in 2009.
Jid says he was inspired by renowned skater Rob Dyer’s “Skate for Cancer” campaign. He was planning to sell shirts and donate the proceeds to poor families in Cebu.
However, before his plans could materialize, his partners left for the US, leaving him with nothing more than a few shirts.
The first few months were tough for Jid who sold his STV shirts on his own until a friend who owns a merchandising shop invited him to share the space.
Jid’s designs were initially text arts about saving the world. He started producing more complex designs, nicely combining his interest in music and his background in Biology. Prices vary and depending on the design the shirts can cost a little over P300.
So far, the only hurdle to this budding entrepreneur is his schedule. A graduating student, Jid says juggling his final school requirements and finishing orders from clients is tough. He says however that he still tries to meet his commitments.
At a young age, Jid realizes that designs from other independent shirt makers are becoming more and more repetitive. This is the reason designs with significant messages somehow stand out from the rest, he says.
Jid says he has also proven that the competition is not based on numbers but the quality of the designs.
Jid is currently enjoying modest success, with rock bands from Manila seen sporting this local brand.
“You can’t rip off designs for the sake of getting known more easily. You just need to create your own designs and try to stand out and make a difference in this industry,” he says.
(Photos courtesy of Jid Durano)
Get more information about Spread the Virus
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