Tags: Family Health Concerns, Physical Wellness
By KC Santos
ALABANG, METRO MANILA – For global company GNC, the best way for a business to last in the Philippines is to embrace the traditional purchasing attitudes of Filipinos.
GNC has been offering a full range of health and wellness products which are perceived to be strongly leaning toward the male market.
But the company says it is attempting to change this perception.
In the Philippines, women are known to be innately maternal and overprotective. It’s somehow in their nature to assume the “caretaker” role in their families and most of the times, tend to forget that they too need to take care of themselves.
“We noticed that 50 percent of our customers are composed of women, specifically those purchasing for their husbands, kids, parents but never for themselves,” says Karen Kuehneman ,GNC International Vice President of Commercial Operations.
GNC branches in Asia, beginning with the company’s stores in the Philippines are now sporting a new look to project a family-friendly image. “We saw that more and more Filipinos are taking on sports,” adds Kuehneman.
GNC now offers products for women’s health, men’s health, ginseng, aromatherapy, herbs, sports nutrition, personal care and children and teen’s health.
Ken Tillet, GNC Director for International business operations for Asia Pacific says that the development of the range of their products is also culturally-driven.
“We know the challenges that most people face in today’s demanding lifestyle. They’re busier even working longer and taking more active roles struggling to balance their career, family, and social life while trying to stay healthy,” Tillet says.
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