‘Banning’ of jejemon on P-Noy’s website is not discrimination

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By Marjorie Gorospe

MANILA CITY, METRO MANILA–The banning of jejemon and bekimon (gay speak) to post messages on President Benigno “Noynoy” Aquino III’s website is not discrimination, communications experts say.

Malacañang recently issued an appeal to the public particularly the youth to avoid using jejemon language and gay lingo in posting comments in the newly-launched website because the President’s office is “promoting values formation.”

Media ethics and communication professor Liana Barro says she agrees to Malacañang’s appeal, adding that some forms of pop-culture language actually hampers the growth of the Filipino language.

“I am all for the banning of anything that will hurt our language in written or oral form,” she says.

Communications professor Joeven Castro says that the filtering of such “alternate” language should not be taken negatively by bekimons and jejemons.

These individuals should consider that they are sending their comments and sentiments to the President, Castro says.

“It is a discrimination of the use of language but not discrimination of the act of communicating with the president. In the first place these jejemon users also understand the language spoken by President Aquino,” says Castro.

Castro, who conducts researches on communication, society and culture, adds that although jejemon is considered the “Filipino word of the year,” it still has no remarkable effect in the culture in general.

“It has no remarkable effects except that it expands ways of self-expression but I don’t think its effect cascades to the Filipino culture in general,” says Castro.


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