Tags: Food Products, Healthy Food and Drinks, Truly Pinoy Food and Drinks
By KC Santos
MAKATI CITY, METRO MANILA – Carlitos Abello’s passion to provide healthier food alternatives for consumers is helping make his home-based food business thrive.
Established seven years ago, Pinoy Ör-dürvz Foods provides a healthy alternative to salt and other food additives and thus aims to answer the need of consumers wanting to go for a healthier lifestyle.
Carlitos, along with wife Ronah, also aims to do away with harmful chemicals that are often found in mass produced food.
Ronah oversees the operations of the Pinoy Ör-dürvz Foods stall at the Legaspi Weekend Market. She says the business started when they first served their own home-made food concoctions in home gatherings.
“We never thought of selling until our friends suggested that we try it and so we did,” Ronah says.
From there, the couple expanded the product line with Smoked Salmon Pate (P190) Milkfish Pate (P168), Dulong (Goby fry) in Olive Oil (P198), nitrate-free Corned Beef (P220), Corned Beef Hash (P200), Healthy Bagoong (P225) and Malunggay Pesto (P198).
“Most consumers don’t realize and are often left without a choice with food products that are infused with preservatives like nitrate and less of the actual health content,” Ronah shares, adding nitrate is frequently used to give most canned products a reddish color.
She says this is worrisome because many consumers serve food with nitrate to loved ones.
Apart from its health benefits, Ronah says Carlitos also intends to keep the flavors familiar to the Filipino palate.
“We acknowledge that Filipinos have distinct tastes. This is why we developed healthy Filipino food products that are unique to those tastes,” she says.
Ronah adds that Pinoy Ör-dürvz Foods also sells dishes from family heirloom recipes like the Tofu Adobo (P185) and Lengua in Mushroom Sauce (P240). Other products include Chili Corn Carne (P160), Malunggay Mayo (P170), Air Dried Beef Tapa (P240) and Chili Garlic Oil (P85).
Pinoy Ör-dürvz Foods sells the products in bottles. Ronah says customers who bring back bottles from their previous purchase will be given discounts for their succeeding purchases.
“Through this, we can save, and at the same time spread the benefits of recycling. These are one the things that make this business so much meaningful to us and our customers,” she says.
Pinoy Ör-dürvz Foods products are sold at the Legaspi Weekend Market every Sunday from 7am to 2pm.
Get more information about Pinoy Ör-dürvz Foods
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