Tags: Food Establishments, Food Products, Truly Pinoy Food and Drinks
By Anna Valmero
CEBU CITY, CEBU — Entrepreneur Resty Esponilla is confident his Sinangag Station food business could not go wrong because Filipinos at heart love affordable and tasty rice meals.
“Pinoys just have a soft spot for rice meals as shown by the mushrooming of carinderia and turo-turo eateries in our communities,” says Esponilla.
“I took this a step further by offering a food stall franchise that offers classic Pinoy dishes such as sinigang and adobo, plus the popular combo meals, like tapsilog, tocilog and longsilog, from breakfast until dinnertime,” Esponilla says.
Recognizing the changing working and lifestyle habits of Filipinos, Esponilla notes that most 24/7 food stalls today serve tapsilog and the like to cater to taxi drivers, employees on odd working hours and gimikeros who scour for food at wee hours of the morning after a drinking spree.
With a specific clientele in mind, the Cebuano said that offering tasty dishes at cheap prices is the way to compete with the usual burger-and-fries meal offered in bigger fastfood chains.
Since he opened the first Sinangag Station along F. Cabahug Street in the booming village of Mabolo in October 2003, some 13 branches have sprouted in Cebu and two in Quezon City, one at UP Teachers’ Village and the latest is along Katipunan Avenue.
The branch in UP Village is company-owned while the newest one, located along Katipunan Avenue across Ateneo de Manila University in Loyola is franchised by two young Filipino-Americans, Gerome Garcia and Jason Miguel.
Garcia and Miguel found out about Sinangag Station last year in Cebu after attending a friend’s wedding party. The wedding reception ended past midnight and the two looked for a place to eat and found Sinangag Station in Mabolo.
“It was love at first sight so they say, and in this case, my buddy Jason and I did not waste time. We met with the owner Resty Esponilla to permit us to franchise Sinangag Station and build a branch in Katipunan Avenue,” Garcia says.
At first, Esponilla admits he had second thoughts since he had just opened the UP Village branch, and if another branch opens up, putting up a commissary in Metro Manila will be required. Frequent travel to and from Cebu will be required of him in to supervise the new commissary.
With the perseverance of Garcia and Miguel, Esponilla finally agreed and the rest is history. The Katipunan restaurant opened in June.
Get more information about Sinangag Station
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