By KC Santos
QUEZON CITY, METRO MANILA – With the goal of making polvoron more palatable, entrepreneur Anne Enerio makes cupcakes and other interesting twists out of this famous delicacy.
With creativity and her background as a food technology graduate of the University of the Philippines, Anne opened Double Delights Food Products this year.
“My mom said I was a born entrepreneur. Even as a kid, I really enjoyed Home Economics class, and how I had to make things and sell them around,” Anne shares.
Anne quit her job recently to channel all her energies to her polvoron business.
Now that she can spare all her artistic and technical knowhow for her business, she thought of a better way of marketing her product in a way that it would stand out.
Riding on the boom of cupcakes in the market today, Anne took her polvoron business to the next level by making it more personalized and attention-getting.
“I noticed that the classic polvoron tend to be too plain and the coated ones overwhelm the real taste of the polvoron inside so I went to customization,” she says.
With creative input from her family, Anne came up with colorful and hip designs for her polvoron. She uses melted white chocolate as the top layer for the polvoron then tops it off with fun and colorful details made royal icing.
Her polvoron cupcakes are made to order and can cost from P35 a piece to P100 a box. Anne remains very meticulous when it comes to her polvoron.
When asked why she chose to market polvoron over other Filipino products, Anne says she wanted to take advantage of the scant number of branded polvoron manufacturers in the market today.
“I’d like to take credit that I did not allow competition to overwhelm me and distract me from achieving my goals,” she says.
Anne says she is glad she built up her interest in food business early on as a home-based entrepreneur as this gave her a head start in dealing with a the challenges of a start-up business.
“You could always start small because in the end, it’s all about managing your resources and being resourceful so that the money you start with is maximized down to the last cent,” she says.
Anne adds that she is still studying other ways of making her product more marketable. She often participates in bazaars as a way of developing further her products.
Anne encourages everyone to take each day as a learning experience. More than being innovative, she says it’s important one should be persistent.
“Take no shortcuts and stay focused on your goals,” she says.
Get more information about Double Delights Food Products.
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