PLDT wants more ‘relevant’ content for TelPad users

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By Alexander Villafania

MAKATI CITY, METRO MANILA – Almost two years since it launched its first fixed line tablet PC service called TelPad, the Philippine Long Distance Telephone Company (PLDT) is ready to introduce more content exclusive only to TelPad users.

The content push comes in an effort to drive more subscribers into their fixed line offerings while aiming to augment revenues from its existing services.

The content push also follows the launch of an exclusive TelPad application called TelMeHow, which is features a carousel-like menu for specific topics such as cooking, fashion, travel, photography, first aid, sports, music, language, and fitness.

According to Patrick Tang, PLDT vice president for home marketing, voice and micro business, PLDT is already in talks with several content creators for each of the categories. The content can be in the form of text, photos or videos.

Likewise, they are also looking at partnerships with retail companies who may want to offer content and also sell services on the TelPad.

But while the content for the TelPad’s TelMeHow application remains free, Tang emphasized that there could be opportunities for PLDT to initiate premium services for a fee. “We’re all looking at different angles,” he said.

PLDT’s total fixed line DSL subscriber base, as stated in its 2011 fiscal report, is at 742,000 users. But PLDT did not indicate how many of these are using the TelPad service.

Nevertheless, Tang said that the push for content is expected to drive more use for the TelPad, especially among potential subscribers. He said that relevant content would be a key driver in acquiring broadband services for homeowners and business users.

Tang also added that plans are being made to introduce new versions of the existing TelPad tablet devices, which, up until now, are the outdated 7-inch Huawei S7 tablet PCs, which runs Android 2.3 and has a resistive touchscreen. He noted that they might stay with Huawei models for the upcoming TelPad models.

Huawei’s current tablet PC model is the MediaPad, which has a more responsive capacitive touchscreen and runs the Android 3.2 “Honeycomb” operating system.

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