By Alexander Villafania
MAKATI CITY, METRO MANILA – After 26 years, Petron has expanded its annual Lakbay Alalay project into a year-round program.
The project, which was started in 1986, aimed to assist motorists going home to the provinces during Holy Week.
The company would put up emergency response stations along major national highways, particularly the North Luzon Expressway (NLEX) and the South Luzon Expressway (SLEX), and offer minor car repairs, first aid, and emergency calls to motorists.
The Lakbay Alalay was also emulated by other companies as well as the Department of Transportation and Communication (DOTC) who also put up stations offering similar services in other areas not covered by Petron’s program.
The expansion of the Lakbay Alalay program, which also entails a new slogan, “Lakbay Alalay, Kasama Mo Sa Biyahe,” has built partnerships with several other companies for several other campaigns, which include tourism, and home and vehicle safety.
As such, Petron partnered with the Department of Tourism (DOT), Bureau of Fire Protection (BFP), Department of Environment and Natural Resources (DENR), and Red Cross.
For instance, the Red Cross will be putting up medical booths in Petron Stations along NLEX, SLEX, and Star Tollway during the Holy Week from April 5 to 9. These medical booths will augment the existing services offered to vehicle owners.
For the tourism aspect, Petron will be promoting key tourist destinations through a new set of Star Toll cards.
Among the destinations printed on the cards include Bulacan, Pampanga, La Union, Pangasinan, Baguio City, Laguna, Batangas, Naga City, Palawan, Cebu and Davao.
Homeowners from several residential areas in Metro Manila will also get safety briefings from the BFP. This would be in conjunction with tree planting and cleanup drives to be held in several municipalities in Metro Manila, Cebu, and Davao.
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