Tags: Advertising, Hardware Solutions, Technology Industry
By Alexander Villafania
PASIG CITY, METRO MANILA — Many companies are taking advantage of the recent growth of three-dimensional (3D) video, with some introducing innovative products and services.
On company is hoping to change the way advertising is created and consumed in the Philippines by introducing a 3D advertising platform.
3D Vizion, headquartered in Pasig City, recently introduced a 3D TV displays specific for video advertising. Instead of requiring the use of 3D eyepieces, the 3D TV displays use a proprietary glass-free panel wherein viewers only need to stay in a single spot to view the images in full 3D.
“This frees up the need for viewers from having to use a set of specialized glasses to experience 3D. They only have to stay still and look at the screen to view the images,” according to Katrina Bantug, the president and CEO of 3D Vizion.
The company was only incorporated early this year. Technically, the 3D Vizion TV panels use a process called “autostereoscopy”; the purpose-built panels are mechanically manipulated give a 3D effect.
Unlike LCD screens that use flat lenses, glass-free 3D panels use “lenticular” or curved lenses that spreads images to different angles.
Couple this with proprietary software that split and creates layers of images the illusion of 3D is made. The displays come in 24-inch, 42-inch, and 47-inch sizes, though the size can be made bigger as the need arises.
What’s more, 3D Vizion’s panels allow for 90-degree viewing angle that would allow more people to simultaneously view the images.
Both the glass-less 3D TV displays and the software are said to be developed by a French company. However, as Bantug said, the 3D video creation is done by a team of Filipino digital artists.
“The software was built according to specific needs of our target clients. We’re focused on getting more Filipino advertisers to see how these new types of advertising platforms could help them in their business.”
And this is where the business aspect of glass-less 3D TV screens comes in to play.
According to Mohan Kulkarni, 3D Vizion Chairman, the company is targeting specifically the advertising industry where advertisers want to give their target markets a more enhanced experience of the product they are selling.
“3D is not a fad but a trend. The net effect of creating compelling 3D ads is to gain the target audience’s senses. By stimulating their eyes they tend to remember the ads more, thus they remember the products,” Kulkarni said.
For now, Kulkarni said that they are still targeting the advertising industry in the Philippines. However, they intend to eventually build a network of clients in other countries since the company has offices in London and Dubai.
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