By Alexander Villafania
MAKATI CITY, METRO MANILA– The growth of international business partnerships as well as the need to improve operational efficiency are key drivers for companies to add up network security as part of their capital expenditures.
Software security firm Kaspersky Lab is hoping to utilize this need to target enterprises in the Philippines. While the company claims that it is growing its market share in the consumer level security software space, it is hoping to target the enterprise business in the country and finally go head-to-head with some of its rival in the enterprise security space.
Kaspersky Lab recently launched its Endpoint Security 8, which is targeted at enterprise-level customers. The software provides a number of protection capabilities against malicious software and hacking attempts.
One of its key features is its global Kaspersky Security Network which monitors and updates Kaspersky product users with the latest anti-malware functions, virus signatures, and technical support.
In an interview, Kaspersky Lab Asia Pacific Director for Corporate Sales Gun Suk Ling says software security is increasingly becoming one of the top priorities for enterprises in their capital and operational expenditures.
This is driven by the need to have a secure network infrastructure especially when dealing with foreign businesses.
In addition, the ever-growing threat of identity theft and corporate espionage is also a driving factor for companies to have their networks secure. Ling stressed that Filipino firms are seeing that the cost of losing important data to hackers and even competitors outweighs the cost of investing on security software.
Apart from desktop computers, he said are also using smartphones and tablet PCs for their mobile workers. This adds to the “vectors” for potential hacks and malware attacks via mobile devices that are connected or synchronized to their local area network in the office.
“The mode of attacks has increased beyond computers or laptops. There are other platforms that can be used now to peek into corporate data or launch malicious attacks on corporate networks. The good thing here is that Filipino companies are getting familiar with that already,” he said.
Advertising Agribusiness Agriculture Airline Industry Aquaculture Automobiles Banking Car Accessories consumer elec Consumer Electronics Consumer Goods and Concerns Cooperatives Cottage Industries Death Enterpreneurship Entrepreneurship Filipinos Abroad Food Establishments Groceries and Shopping Centers Handicraft Handicrafts hardware Hardware Solutions Horticulture Internet Livelihood Programs Malls Mass Media and Communications Mobile Phone Industry OFWs Outsourcing Real Estate Software Solutions technology Technology Industry teleco Telecommunications Tourism Transportation Vermiculture Wholesale and Retail