With wireless broadband, PH firms seen ready for video comms

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By Alexander Villafania

MAKATI CITY, METRO MANILA – Video communications is still in the early stages of adoption especially by businesses. But the growth of wireless broadband is making it a reality a near-term reality, according to Alcatel-Lucent.

In the Philippines, the cost of broadband communications is going down and stability has been somewhat improving. With this, more companies are expected to start to enhance their communications infrastructure with video.

“Video will be the new dial-tone for businesses and it will improve operations because people get to share more information and be more aware of what they have to do. Video enables people to interact with each other better,” said Stanislas Corporeau, product marketing manager for telecommunications equipment provider Alcatel-Lucent.

Corporeau said that in the next four years, Internet traffic will largely be composed of video, much of it video-on-demand services for movies and TV shows. Some of it would be communications especially as new mobile devices, such as smartphones with video communications capabilities and tablet PCs are introduced.

In the Philippines, Corporeau said video communications will have an avenue among corporations that have large-scale deployments. The fact that facilities of businesses are located in remote areas where travel is tedious makes video communications all the more an effective alternative for face-to-face meetings.

“The cost to operate a business becomes significantly lower especially in the Philippines when executives are able to communicate with their people on the ground without them having to go there themselves. Collaboration is improved and costs are lowered,” Corporeau said.

Goulds Castillo, Alcatel-Lucent Philippines Country Manager, said they have one major client that is already using video communications, which has been showing stark operational improvements.

Castillo said this company, which he declined to identify due to client confidentiality, could be a model for other types of businesses that would want to improve their communications infrastructure.

“With the number of companies in the Philippines allowing their people to work anywhere has both advantages and disadvantages but companies are adopting to change and they want their employees to be always connected to them wherever they are.”

“We expect video communications in the Philippines to continue to grow especially with telecommunications service providers introducing more innovative services that would allow for video communications to happen,” Castillo said.

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