Dell eyes BPO expansion, targets non-US markets

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By Alexander Villafania

QUEZON CITY, METRO MANILA – Dell is aiming to secure a stable foothold in the outsourcing services industry in the Philippines as it expands its operations to accommodate other non-US markets where it exists.

Among the target markets for expansion are the United Kingdom, Australia, New Zealand, Japan, China, and India. These are countries where Dell’s outsourcing services are already being offered. Its major market remains to be the United States.

In addition, the outsourcing services arm of Dell will also delve into small-to-medium scale enterprise (SME) markets within the Philippines where it has outsourcing operations based in Libis, Quezon City.

In a recent interview, Tim Griffin, Dell Services & Solutions Vice President for Consumer Small & Medium Business, said the SME market in the Philippines remains huge especially with more companies looking to expand their information and communications technology (ICT) infrastructure.

In particular, the company is offering cloud-based services wherein a company’s ICT components are provided through the Internet.

Griffin noted that Dell recently acquired several companies that strengthened its  cloud-based services portfolio, including Boomi, Perot, KACE Networks, SecureWorks, among others.

“We’re putting ourselves in a bigger role as a service-oriented provider for SMEs. ICT hardware is becoming a commodity and we’re now delving into different types of services that will enable businesses to lower costs while increasing productivity,” Griffin said.

As part of its expansion, the company recently appointed Richard Teo as president for Dell Philippines. Teo was previously the head of technical support services for Dell Japan and Korea.

Dell Philippines currently has 1,600 employees though Griffin said that they aim to increase their manpower numbers in the coming months.

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