Group puts up directory to promote Filipino ‘green’ products



By Anna Valmero

PASIG CITY, METRO MANILA – A local group has launched what it claims to be the first directory listing of “eco-labeled” products, materials and services.

The Philippine Center for Environmental Protection and Sustainable Development Inc. (PCEPSDI) aims to publish Philippine Green Pages (PGP) as the first online Filipino reference for individual consumers and institutional buyers.

PCEPSDI is an affiliate organization of the Development Academy of the Philippines and is also the administrator of the National Ecolabeling Program – Green Choice Philippines (NELP-GCP).

Green Choice Philippines is a project under the Department of Trade and Industry  and the Department of Environment and Natural Resources.

GCP is also the official name of the Philippine ecolabeling program, with its logo used as seal of approval for green products.

“The tools to go green are available. The challenge now is to change our consumption patterns and make green products and services accessible to more Filipinos,” says PCEPSDI executive director June Alvarez.

“It’s a matter of bridging the gap between consumers and green providers, and that is what PGP will address.”

Simply put, the goal of the project is to avoid consumer confusion as to claims that a product or service is eco-friendly or green, now used by most companies to promote their products.

A 2005 study revealed that 55 percent of Filipinos are willing to buy environmental-friendly products and 37 percent are willing to buy even if they cost more.

Between now and April 15, producers and distributors can register eco-friendly products and services with the Philippine Green Pages.

These include energy-saving appliances, office equipment made out of recycled materials, stores using eco-bags, and business solutions to save on electricity and water consumption.

Green products and services will be divided into these categories: green materials including recyclables or those free of hazardous chemicals; green components of automobiles, computer chips or packaging with low environment impact; and green-services such as recycling facilities, waste water treatment facilities, energy generating plants, and green transportation.

The program is voluntary in nature and characterized by a third party, NELP-GCP, which awards a seal of approval to a product or service that meets the green criteria.

More details about the ecolabeling program can be found on this PCEPSDI page.

Get more information about Philippine Center for Environmental Protection and Sustainable Development Inc.

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