Tags: Internet, Outsourcing
By Alexander Villafania
MAKATI CITY, METRO MANILA –A global company is aiming to make “crowdsourcing” the backbone of a new social media service targeted at the marketing sector.
While the idea is not new, crowdsourcing is basically in its infancy in the Philippines.
Crowdder.com is a locally-developed crowdsourcing service by Lowe Philippines that was developed to link up marketing professionals with “thought leaders” – people who have built positive influences and feedback in the Crowdder network.
The objective is to have these thought leaders to provide relevant answers to questions posted by paying clients of Crowdder.
The service can be likened to regular social network services such as Facebook and LinkedIn. It has profiles of users and a forum system wherein questions by paying clients are posted and answers are provided by the tough leader network.
One difference Crowdder with other social media is very specific to marketers – at least for now. An integral feature of Crowdder is a social game, which is more suitable to be described as an avatar system.
This game works when members of the community successfully answer questions and they are given virtual items for their avatar.
As more questions are answered, more items are unlocked and thus their reputation is increased, making them better suited to be approached by paying clients.
Of course, the service is still in its beta stages.
Elizabeth Gustilo, president and CEO of Lowe Philippines, said the service is expected to create a network for marketers in the Philippines, particularly those that are looking for relevant and timely answers.
She noted that marketers always need feedback from the public. By having credible network of these thought leaders to provide the answers, the marketers would find ways to improve their products and services.
Incidentally, such a service isn’t new, at least in countries like the US where there is already a large number of dedicated crowdsourcing providers. Portals such as Kluster.com, PopTent.net, and Chaordix.com have had some successes in the crowdsourcing space wherein their “crowd” of thinkers are giving feedback to companies looking for very specific answers.
What makes these crowdsourcing services work is the level of trust provided between the client and the network of individuals. For instance, a paying client could post a project and the “crowd” could be part in finishing it. This would work only if the network is trusted.
While the service has yet to establish its intended niche in the Philippines, Gustilo believes that the concept of crowdsourcing would catch on in the country, especially as more Filipinos become highly dependent on the Internet for relevant information.
Get more information about Lowe Philippines
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