On blogging, ethics and rules of engagement

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By Alexander Villafania

QUEZON CITY, METRO MANILA – Just recently, a ruckus was created when Margaux Salcedo, lifestyle writer for the Philippine Daily Inquirer, posted a blind item about an alleged extortion practice of a public relations firm against a restaurant.

Apparently, the PR firm used a blogger to do a demolition job on the restaurant. Salcedo, however, did not name the “Big Bad Blogger” and the “The Firm”.

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