Tags: Entrepreneurship, Handicrafts, Wholesale and Retail
By KC Santos
MANDAUE CITY, CEBU – More than taking pride in showcasing Filipino-made products abroad, Edwin and Heldred Lim are also proud of the fact that they are able to contribute to the sense of nostalgia among overseas Filipino workers or OFWs.
“That’s why we chose to market these abroad because Filipinos there find a piece of home in these crafts,” says Edwin and Heldred Lim, the owners of Heldred Export International.
For more than a decade now, the couple has been exporting Cebu-made products to Japan and different parts of Europe. Their business employs some 100 Cebuanos who craft, sews, and design the products.
The workers make bags out of local fibers, for example, which are then embellished with different shells picked from the shores of Mactan Island. They also use wooden beads to decorate beach bags, one of their best-selling products, priced between 600 to 700 pesos.
Edwin and Heldred see to it that their products are marketed well abroad, their primary market. The couple also regularly joins local bazaars.
In their years of exporting local products, Edwin is amused about how Filipinos tend to be more nationalistic when they are in a foreign land.
“Filipino abroad are big on anything native. I guess they get a sense of connection and ‘belonging-ness’ when they have native products in their homes,” says Edwin.
Get more information about Heldred Export International
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