Tags: Software Solutions, Technology Industry
By KC Santos
MAKATI CITY, METRO MANILA – Small to medium enterprises (SMEs) throughout the Philippines can benefit from unified communications technology, according to software company Microsoft.
Unified communications is often described as a technology that integrates Internet Messaging, audio, video, and web conferencing in one platform.
Just recently, Microsoft unveiled “Lync,” a web-based, single platform web application that unifies the above-mentioned communications platforms.
Femee Cruz, Microsoft Philippines Information Worker Product Manager, explains that local businesses, from SMEs to larger companies, should now be ready to embrace cost-effective technologies such as unified communications.
With the effects of the global economic crisis, Cruz said Filipino businessmen should be wiser in terms of choosing “machineries” or tools.
Such tools, she says, must put every need of companies in a more interactive, unified platform that would put traditional, less productive tools aside.
“Technologies such as Lync transforms how people communicate and helps IT departments to evolve their infrastructure and enhance, if not eliminate, their traditional PBX systems to save money and time,” muses Cruz.
She adds that newer technologies move people in companies away from relying too much on just one specific communication tool, such as email, in running, monitoring, and ensuring the smooth business operations on a day-to-day basis while at the same time spending less on costs for production.
Cruz adds that by choosing practical yet highly controllable web applications, Filipinos can save up to 50 to 80 percent for messaging costs and 20 to 40 percent on expenses for travel.
“The local business industry has joined the bandwagon of newer, more cost-effective ways of running their companies. Such a trend requires equally practical yet easy to use applications that save them time, money and energy,” Cruz said.
To date, multinational companies abroad have reported immense adjustments on their return on investment (ROI) after early deployment of breakthrough web applications like Lync in their companies, she said.
Cruz said that given the local IT industry react and adapt faster, such developments can take place locally as well.
The trial version of the Microsoft Lync 2010 is available at http://www.lync.com and can be purchased from Microsoft’s local partners beginning December 1.
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