Tags: Consumer Electronics
By Alexander Villafania
QUEZON CITY, METRO MANILA – This new store not only carries Apple products; it also teaches customers how to properly use them.
The popularity of Apple products cannot be denied as dozens of stores are now selling Mac computers, iPods and all related accessories. Anticipating a still growing market of Apple fanatics, Power Mac Center (PMC) opened a new reseller store at the Ayala TriNoma in Quezon City.
The new store is actually bigger than most of the existing PMCs, though perhaps the company’s flagship store in Greenhills could be bigger when the latter is full renovated.
PMC carries most of the low-to-high end products and accessories of Apple although it also sells other non-Mac products such as external hard disks, earphones and bags, although these also still fall under the category of Apple-ready products.
The shop also has a classroom that serves as training area for corporate and individual users who want to learn how to use Apple applications.
Marketing Manager Joey Alvarez explains that PMCs are designed to give users more freedom to test products. Apparently, the idea of touch-and-buy actually works especially when people really get to try out a product on their own.
But Alvarez did not comment when asked whether PMC stores will sell the iPad, the latest device launched by Apple that functions as an e-book reader and a multimedia player.
With the opening of the PMC in TriNoma, the company now operates eight stores. In Metro Manila, PMCs are located in SM City North EDSA, SM Marikina, SM Megamall, Power Plant Mall, SM Mall of Asia, Festival Mall and Ayala Greenbelt 3.
As the number of its stores increases, the company has to contend with the issue of customer service.
In August last year, the blog Market Manila posted a rather lengthy entry complaining about alleged bad service by PMC customer representatives. It generated a lot of comments from readers, most of them also airing similar experiences.
A PMC store in SM Megamall was also raided by authorities more than two years ago for allegedly downloading songs illegally off the Internet, which are then loaded into every iPod they sell.
In a report, the US-based International Intellectual Property Alliance (IIPA) cited the raid as an example of the country’s ineffective system to counter piracy. Apparently, the judge who signed the search warrant also quashed it later on, making the seized product no longer admissible in court.
It became a touchy subject for PMC sales representatives – someone named Rico described his first-hand experience in the local tech blog Technograph. Whether or not PMC is guilty remains to be proven.
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