SEAIR project a big boost for Filipino animators

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By KC Santos

QUEZON CITY, METRO MANILA –  Support from the private sector is a much-needed boost for the fledgling animation industry in the Philippines.

Ben Carandang, co-founder of Tuldok Animation Studios Inc., says animators must take advantage of the opportunities coming from private outfits.

“It’s one of the better ways they can get their works get exposure. With a company that bears a significant market, whoever will participate will get that much of an opportunity to share his or her talent,” Carandang says.

One of the private sector initiatives for local animators is the ongoing project between the Animation Council of the Philippines Inc. (ACPI) and South East Asian Airlines (SEAIR).

The project seeks to help boost the animation industry as well as tourism activities in the country.

The two groups have an ongoing competition for local animators dubbed “Animated Short Tails”, which encourages amateur and professional animators to come up with a 30-second short animation feature which should depict SEAIR’s goals and promote its local destinations.

Recently, Tuldok Animation Studios Inc.partnered with the Commission on Information and Communications Technology for the launch of a first full animated instructional video to be used for free animation workshops in select provinces.

Carandang says a 30-second short animation has huge potentials to deliver an important message.

“Depending on how the participants are going to execute their ideas, their features can still make an impact even if these are only 30 seconds long,” he says.

He says animators “can share the culture of their locality by converting it into a synthesized yet powerful animation feature.

Since 2000, the ACPI has been advocating for the promotion and growth of the local animation industry. At present, ACPI has over 40 members comprising of animation studios, schools and hardware and software suppliers.

“Animated Short Tails” is the first of ACPI’s efforts to integrate animation with corporate marketing collaterals to open doors for unrecognized talented animators.

The deadline for the “Animated Short Tails” contest has been extended until September 15 to give animators more time to sign up and finish their entries.

Registration is free and forms can be downloaded at www.animahenasyon.com.

At stake are roundtrip tickets and hotel accommodations in Batanes and Boracay.

The awarding will coincide with the 5th Philippine Animation Festival Animahenasyon, on November 25.

For inquiries on entry submission and “Animated Short Tails” contest rules, please contact the ACPI at 817-2727 local 108 or email: animahenasyon@gmail.com and check updates in SEAIR’s Facebook page at www.facebook.com/flyseair.

Related stories:

For these Filipino artists, animation should be brought back to the grassroots

Tuldok Animation seeks to unite Filipino artists to create original content


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